[ 01 / 04 ] Identity · Platform
Elitecarsluxury
Identity rework and rental platform for exceptional vehicles.
[ 01 ]About
Ligne Rare is an independent studio working with a handful of brands each year. We treat identity, art direction and digital with a goldsmith's discipline — no trend chasing, no excess, only the line that belongs.
Made by humans, refined with technology.
12+
Brands shaped
08
Countries served
2021
Founded
100%
Bespoke
Rare brands✦Swiss design✦Edition 2026✦Independent studio✦Rare brands✦Swiss design✦Edition 2026✦Independent studio✦
[ 02 ]Selected work
See all work →2025
[ 02 / 04 ] Brand · Art direction
215.clean
Premium detailing brand — quiet and demanding visual system.
[ 03 / 04 ] Identity · Website
Trinity Home
Identity for an interior architecture house and editorial site.
[ 04 / 04 ] Identity · Editorial
Maison Velvet
Identity for an independent Geneva perfumery house.
[ 03 ]Services
- (01)
Brand identity
Strategy, naming, logotype, typographic system and visual language built to last.
- (02)
Art direction
Photography, motion, campaigns and worlds — every frame carries the signature.
- (03)
Digital design
Websites, platforms and tools: quiet, fast interfaces with restrained motion.
- (04)
Strategy
Positioning, narrative and roadmap to turn a brand into a figure.
[ 04 ]Method
[ 01 ]écoute
Discover
Immersion, listening, audit.
[ 02 ]cadre
Define
Strategic frame and playground.
[ 03 ]main
Design
Iterations, choices, refinement.
[ 04 ]lancement
Deliver
Production, launch, stewardship.